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Sophia Cheng

If Not Us then Who?
Communications Manager
After graduating from University of Nottingham with a degree in Psychology & Cognitive Neuroscience, Sophia travelled for a year from London to New York, the long way round. Her travels took her north to Siberia and east to Papua New Guinea and beyond.

Inspired by her experiences, she worked at the Environmental Investigation Agency developing all aspects of their digital communications. She also has significant experience in corporate communications, managing large scale internal campaigns, event management and writing stories on industry best practise. In 2012 she was recognised as one of the Top 30 under 30 in Internal Communications in the UK.

Looking to combine her two passions she now heads up the communications for ‘If Not Us Then Who’.

If Not Us Then Who? communicates first hand the unique personal stories of indigenous peoples, an inconspicuous yet vital peoples, as they battle to protect their lives, their cultures and our forests.

The films and the multi-platform campaign are a culmination of more than two years of participatory filming and digital storytelling. From Indonesia to Peru, we have been working to grow and build a global network with local partners to articulate individual stories with a common theme.

With the powerful testimonies we have been organising a global roadshow in the lead up to Paris COP21. Using a multi-faceted approach, our aim is to draw attention to the wider issue of deforestation, community-based solutions and ultimately to put pressure on governments and their commitment to mitigate climate change. By employing social marketing methods we are reaching audiences, old and new and engage them emotionally with communities in the global south.

If Not Us Then Who? has a 7 day exhibition at Point Ephemere from 3-10 December exploring indigenous peoples and forests: http://ifnotusthenwho.me/event/if-not-us-then-who-paris/

My Speakers Sessions

Thursday, December 3

18:00 CET

Monday, December 7

09:00 CET