Ever heard of “nudge”? Inspired by groundbreaking academic research (behavioral economics, social psychology, neuroscience), nudges are gentle helps that can trigger behavior change often more efficiently than pure information. Creative design, Emotions, Choice framing, Social norms… learn all the drivers of influence that can help you engage citizens with your cause and call them to action.
10h-10h45: BVA nudge-unit presents "The power of Nudge” [FRENCH]Discover the Nudge (with live experiments), and how it can help mitigate Climate change, by Eric Singler (Author of the book “Green Nudge”)
10h45 -12h30: NudgeFrance presents COP 21 Global Nudge Challenge Award Ceremony [ENGLISH]Get inspiration from the winners of the Video Nudge Challenge organized by NudgeFrance.org involving students from around the world (France, UK, Netherlands, US, Canada, India, Korea, Singapore…) and a world-class Jury.
Be amazed by the creative ideas designed to incite us adopt more sustainable behaviors.
You can preview the 92 videos created by participating teams on this facebook page:
facebook.com/NudgeChallengeChallenge organized with the support of: BVA, SGMAP, Ministère de l’Ecologie de l’Energie et du Développement durable, European Commission, AIM, and Place to B.
This session will be live streamed at
placetob.org/live.
